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The task
Wiipo entered the Brazilian fintech scene with a revolutionary premise: a Mastercard-powered ecosystem that consolidated fragmented employee benefits into a single, borderless experience. The challenge was to bridge the gap between a freshly minted brand identity and the disruptive soul of the product. We needed to translate "absolute freedom" into a visual language that didn’t just sit on a screen, but commanded the market’s attention, positioning a startup as the definitive future of corporate fintech.
My role
As a lead creative partner I orchestrated the brand’s evolution from an early-stage startup to an industry benchmark. My focus was breathing life into the brand's identity, particularly through the flagship launch campaign where I pioneered a "Space-Age" aesthetic. By placing the product within futuristic environments, I shifted the narrative from utility to desire. Collaborating closely with product and marketing teams, I translated this creative concept that reflected the card’s unprecedented innovation and securing the brand's visual legacy as it scaled across the Brazilian market.
I was responsible for the core Card Design and my role expanded into a full-scale creative partnership, where I developed high-impact brand touchpoints including systemic social media layouts, physical event stands, HR industry presentations, and print collateral, ensuring a cohesive and futuristic visual legacy as the brand scaled.
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