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The task
Energia de TODOS entered the market with a disruptive mission: delivering clean, solar energy directly to homes without the need for panel installation. As they launched their first operations in Minas Gerais, the challenge was to evolve a static manual into a living communication system. We needed to educate the public on a novel service while building deep consumer trust. The goal was to position the brand not just as a utility provider, but as an ecological movement—transforming the act of paying an energy bill into a conscious choice for a sustainable and more affordable future.
My role
I was responsible for translating the brand’s technical core into an empathetic visual language that resonated with families. I pioneered a design system characterized by "solar-infused" lighting effects and a modular grid of rounded containers to evoke a friendly, approachable feeling. My contribution spanned the entire creative spectrum, from the conceptual direction of launch campaigns to the execution of multi-channel assets. This included digital content, print collateral, promotional merchandise, and the environmental branding of their headquarters, ensuring a cohesive and "high-glow" brand experience across every touchpoint.
A visual narrative centered on warmth and accessibility, bridging the gap between high-tech solar farms and the Brazilian household. By utilizing rounded geometries and luminous gradients, the identity radiates a sense of organic energy, environmental care, and financial relief.
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