Prepaid health card to access health services and other benefits.

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The logo was already done, but the brand didn't have any visual identity. Since the original brand colors (baby blue and grey) were too sad for a health start-up company, I added a third official color: coral. I also choose to use some degrade and explore the heart shaped icon from the logo to reinforce the "taking care feeling". 

 

Graphic design composed by:

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- Brand Identity

- Iconography

- Card design

- Web site design

- Presentations

- Printed materials

- Social media content

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#website #print #brandidentity #branding #presentation #design #carddesign